HOT TOPIC RESPONDS TO TWILIGHT TOUR CHAOS
We’ve been hearing angry responses left and right from fans who spent hours driving, flying, or preparing for the recent Hot Topic Twilight Tour signings and arrived only to find out that wristbands were gone hours before they were scheduled to even go on sale. Now we get to hear Hot Topic’s side of the story. The following statement was issued to Perez Hilton by the CEO of Hot Topic in response to an article he posted about all the chaos:
To all of the supporters of Hot Topic and fans of TWILIGHT:Although no explanation will correct the situation that occurred in Chicago today at the Orland Square Mall, I wanted to attempt to explain what happened from our point of view.
We do many signings all over the country with large crowds so we have processes and systems in place to ensure a smooth experience for our customers. The mall developer was a partner in the planning; however, as of two days ago, they told us they would not allow any fans to line up prior to 6AM. They required them to be off the premises.
On Monday at 6AM at the San Francisco event, the fans became disorderly and stormed the mall entrance. Mall security, numerous police, fire officials and our team from HT stepped in to calm the crowd and create a safe environment for the fans. The event was revised and went forward with the exception of the planned Q&A.
Monday’s event caused all of us to re-group and review the process. Allowing a “mob” to develop was dangerous and frankly, not an option. The mall developer (GGP) consented to allowing an orderly line to form prior to 6AM outside of the remainder of the malls on the tour. When our crew arrived yesterday at midnight, approximately 500 people were already lined up to purchase tickets. By 1AM, there were 700 people in line. It was about 30 degrees and raining. We had to make a call. We knew the first 500 would get wristbands and felt it was the right call to allow those waiting beyond 500 to go home and avoid the cold, wet weather for the remainder of the morning. Given the demand, anyone arriving after midnight would have been too late to obtain a wristband.
We understand your frustration and anger, but from our standpoint, we had no choice but to change the rules after Monday’s event. We knew some would feel it unfair as they were told one thing and when arriving on the scene, something else was reality. But given the choice of risking a disorderly crowd, a dangerous situation and canceling of the event, we made a decision that we felt was the right thing to do. I support our team and the mall for making safety and, given the weather, health the priorities.
There are two remaining locations for “Edward” appearances, King of Prussia in Philadelphia and Square One in Saugus MA. Both malls have consented to allowing an orderly line form early, first come, first serve. Exact line-up locations are posted on the hottopic.com website.
We sincerely apologize and hope that the facts help you to better understand the situation.
Betsy McLaughlin
CEO, Hot Topic
(Thanks Hugz)
I understand that Hot Topic had to change things around because of the situation that they had on their hands, but I still don’t think it was handled as well as it should be. They should have found a better way to sell the wristbands – like possibly selling them online – instead of having people line up for them.
What did you think of Hot Topic’s response? Do you understand where they’re coming from or do you think they should have handled it differently?
