MTV MOVIES BLOG: ‘NEW MOON’ TRAILER RECEIVES 10.6 MILLION VIEWS IN FIRST WEEK
Last week we told you that the trailer for The Twilight Saga: New Moon reached 5.8 million views in the first 24 hours of its release, and now we’re back with some updated statistics. According to the MTV Movies Blog, the first New Moon trailer nearly doubled the initial statistic for a total of 10.6 million views within the first week.
In just a single week, Summit Entertainment’s “New Moon†trailer reached 10.6 million video streams across launch partners MTV and MySpace.The social networking site broke some big records, with 4.2 million online views in the first 24 hours, contributing to a total of 7.8 million streams in the first seven days. MTV didn’t exactly fare poorly, with 5.3 million viewers tuned in for the 2009 MTV Movie Awards broadcast premiere and another 2.8 million streams in the following week.
If you miss the trailer already and would like to see it again, click here.
I’m not surprised at all by these statistics – congrats to the cast, crew, and Summit! The only thing I’m somewhat surprised about is just how many views Myspace brought in – and 5.8 million viewers for the movie awards premiere? Wow!
What do you think of these statistics? Do they surprise you? Did you expect them to be higher or lower?




















