MTV: ‘NEW MOON’ HAS NEW PROMO PARTNER
MTV’s Hollywood Crush has the details on the newest company to partner with New Moon: Burger King.
Tens of thousands of Twilighters at the San Diego Comic-Con this morning were greeted by Burger King representatives, strategically placed outside events promoting the franchise. The BK reps handed out paper folding “crowns” — a long-time trademark of the hamburger franchise.But instead of featuring the King himself, the crowns featured the likenesses of Robert Pattinson, Kristen Stewart, Taylor Lautner and others.
MTV can confirm that Burger King will be featured in the “New Moon” film via product placement, with its food products being consumed by the movie’s stars — well, at least, those of them that can eat human food.
To help promote the tie-in, Burger King will soon begin distributing paper crowns in stores worldwide. One reads “Team Edward” and features Robert Pattinson, Kristen Stewart and the Cullen clan. The other reads “Team Jacob” and has Taylor Lautner staring seductively from the front of the crown, accompanied by photos of Stewart, and the shirtless Wolf Pack.
“Coming to Burger King Restaurants November 2009″ reads the crowns, which are currently wrapped around the heads of thousands of Twilighters around the San Diego Convention Center.
Another interesting confirmation on the crowns? Near the bottom is the words “PG-13. Some material may be inappropriate for children under 13.” Stay tuned for blood, Bella and burgers this November, as “Twilight” fans will be getting it their way
This is so funny. That promotion line, “Stay tuned for blood, Bella and burgers this November” keeps cracking me up. I hope Burger King carries more New Moon stuff come November!
What do you think of Burger King pairing with New Moon? Do you like the crowns?
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Not liking the product placement. Don’t care who it is or what they’re gonna give me for it, not liking product placement in my movie.
Normally I’m not a nitpick about stuff in the movie being different than the book. However, there is one, count them, ONE fast food franchise in Forks. It’s a little Subway shop in a gas station convenience store. There are none in La Push. There is nothing like BK in those towns. This seems like a bit much to me. I don’t mind doing the promos at BK, but I’m not too thrilled about the product placement aspect.
Sweet. I’m gonna be down at my Burger King scoping out any cool promo stuff they might have.
yeah i have to agree with Emily & MSUBando….im not liking the product placement either. Seems a little bit cheesy to me to go with Burger King. But thats me.
you guys are a bunch of party-poopers! i love BK, and i doubt there’ll be more than a “blink-and-miss-it” showing/mention of BK product in the movie - bring on the crowns and kid’s meal toys!
You all are forgetting that they go to Port Angeles…. It’s a bigger town than Forks… Couldn’t that be where they have BK? They have scenes in Port Angeles a few times throughout New Moon… Movie night with Jessica, Movie night with Mike and Jake, Shopping… I’m sure it’s not a HUGE thing with the movie. I wouldn’t worry too much about having too much BK “product placement”.
Jeez! calm down, bella and jess will prob just go to BK in stead of MD in Port angles