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BOSTON HERALD.COM: NECCO TO MAKE TWILIGHT CANDY

Posted January 15th, 2009 By: 19 Comments »

NECCO unveils ‘Menu of Love’

New England Confectionery Co.’s Sweethearts Conversation Hearts are going from “I Love You” and “Marry Me” to “Bite Me.”

The Revere candy company wants to make the 143-year-old line more relevant to teens and tweens with a tie-in to the popular “Twilight” film based on the best-selling vampire romance novels.

NECCO will release softer, sparkling versions of the pastel sugar hearts in March, when the film is released on DVD. The printed messages will include “Bite Me,” “Secret” and “Soul Mate,” and flavors such as “orange obsession” and “tempting apple.” More Sweethearts will hit stores for the November release of the “New Moon” sequel.

Sweethearts are billed as the best-selling Valentine’s candy, with more than 8 billion produced annually in Revere. NECCO yesterday unveiled its 10 new Valentine’s Day messages, which have a “Menu of Love” theme.
And the 70-year-old Sky Bar will jump on the “Twilight” bandwagon with custom-molded shapes tied to the characters’ crests.

“We have a great opportunity in this business,” Krause said. “We have some really iconic brands. We’ve done a lot of research, and our consumers want us to take these brands into new directions.”

Source

(thanks katrina)

What do you think of Twilight candy? What are some of your suggestions for what the Twilight candy hearts could say?







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  • co

    “Be Safe” :)

  • brandi

    ‘Be Safe’ is a must!! Maybe ‘You Dazzle Me’ would that fit?? :)

  • paige meyer

    ‘life now’ or ‘your my life now’ those would be good ‘dazzled’, ‘vampire’those would be good also

  • I Found MY Edward

    “Be Safe” & “You Dazzle Me” are great ones! “Sure,Sure” is another goody

  • http://TwilightersAnonymous Gwen Stewart

    Awesome, always loved skybars.

  • nan.eliz

    I think it’s so fitting for New Moon! Remember when Jacob gives Bella a box for Valentine’s Day?

  • B

    I think “Dazzling” and “You’re my life” would be great ones.
    I totally remember that nan.eliz. That would tie in so well. :D

  • mary

    i agree with brandi

    also, maybe something along the lines of “lion + lamb”?

  • Anna Bella

    Hey everybody!
    I went over to the Necco web site and looked on their FAQ page. Apparently two lines of 4 letters is the most that they can do on the small hearts – I wonder what they will come up with since they can’t even do the words Twilight, Edward,Bella, Vampire or Forks!

    Hopefully they will make adjustments to their dies so they can fit more on a heart.

  • UDm

    haha!! I love ‘Bada-Bing,Bada-Boom’..though i think it’s too long to fit in..

  • http://www.youtube.com/Volturibeauty Heidi of the Volturi

    They should have released it in late January for more commercial sucess because teenagers will be going crazy buying those candies for their friends and valentines.Oh and a nice phrase they could use in those chocolates is:*Edward Cullen be my mate*(Oh!!!Will teenage girls go crazy for that!:D)LOL!

  • Hollie

    I do not like NECCO Sweethearts and have never bought them. But it looks like this year I will have to. I think it is great that the company that is used in the book(New Moon) is getting soon benifets from it. I love the idea of the candies and I love Edward and Bella!

  • Erika

    I agree with nan.eliz, it would be too cool if Jacob gave Bella a real Necco candy box for Valentine’s Day…the one that is available at the store, of course.

  • Kelly E

    OME I would freak out if someone gave me those for Valentine’s Day! haha *hint hint*.

    Good on NECCO for keeping up with the times!

  • Alice loves her porsche

    Oh wow! To bad they probably won’t have them here in Australia. :-(
    Hmmmm….. what about…. Oh yeah you definitely must have “Be safe.” and “You dazzle me.” Yep.
    As I was saying….. hmm….. I can’t think of any others.
    I ‘ll get back to you later.
    WAIT! I thought of one! “your more than pretty” remember during the prom scene in the book after Jacob comes and dances with Bella.
    Edward goes when he leaves “He said you’re pretty, that’s praticlly (spelling?) an insult. You’re more than pretty.” Or something like that. Yeah, that would be cool.

  • vanessa

    be safe,sure sure,do i dazzle you,dazzeled,lion and the lamb,then you could put all the teams like team jasper,jacob,edward, and some mix like jakewardo(jacob and edward),jemmett(japer and emmett) ,jalice(jasper and alice), and more.

  • http://www.facebook.com/home.php?ref=home#/profile.php?id=597924122&ref=profile renee

    Hi. I live right very close to Revere and grew up with all the Necco candies..anyways, if anyone has trouble finding these candies and would like me to grab them a box or two I will – and ship them to you!
    You can reach me on my Facebook page above – or search for Renee Gunther Collins in Boston, MA :)

  • Alyssa (aka alice)

    ‘forever’, ‘I dream of edward’, I’d say ‘I dream of being with you forever’ but that HAS to be too long. ummmm… ‘la tua cantante’, ‘vampire girl’, ‘werewolf girl’ (though vampire girl sounds better if you use one you should probably use both) ‘forbidden to remember, terrified to forget’ might be to long… That’s all I’ve got so far but ‘la tua cantante is definately my favorite and I think it’d be really cool to find a candy herat with that on it.

  • Jessica

    I really like “you dazzle me” and i was thinking of something like “lion & lamb” maybe something like “live forever”

 

 

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