‘The Twilight Saga: Eclipse’ Trailer Dominates Viral Ad Viewing for 2010
According to Advertising Age, the trailer for The Twilight Saga: Eclipse was the most viewed viral ad for all of 2010! Now normally, video game and movie trailers aren’t contenders for each year’s list, but they did a break down and found that Edward Cullen and co. beat out the rest by quite a bit. More details below:
The only “social ad” to make the top 10 was Old Spice’s “Responses” campaign — and that’s just barely there, at No. 10. The rest of the chart is dominated by seven movies and two video games, led by the trailer for “The Twilight Saga: Eclipse.”
So when it comes to viral ads, even Isaiah Mustafa is no match for Edward Cullen — “Eclipse” scored more than triple the views of Old Spice’s aggregate campaign in July, 220.19 million vs. 68.74 million, respectively.
via TwilightFB
Read the complete article here.
