TWILIGHT MOVIE – POSITIVES VS. NEGATIVES
The Hollywood Reporter: Risky Biz Blog has posted an article on why they think the Twilight movie has as many positive things going for it as it does negative.
Here is some of their reasoning:
What we found is that for every argument arguing one side of the success of the November 21 release, something bites back on the other side. A few of them:–The books are bestsellers. But are they mega-bestsellers, to the point where readers alone can drive ticket sales, like “The Da Vinci Code” did?
–Boys won’t go because there’s not enough action. But mothers might — see under: Summit’s marketing to an online contingent called Twilight Moms (a distant cousin to hockey moms).
–It’s hard for a startup studio like Summit to spend enough to push the box office to tentpole levels. But with a budget in the $40-50 million range, it doesn’t exactly need to outearn “The Dark Knight” to become profitable.
–There’s precedent for teen-vampire stories to cross over — just look at “Buffy.” But the TV series built an audience over years. “Twilight” will have to pull it off over a couple weekends.
They also go on to say to say that the release of “Quantum of Solace” the week before, and the release of “Bolt” the same weekend as Twilight could possibly hurt the movie’s chances at success.
Click here to read the full article.
I don’t really think all of their reasoning is valid. They say Buffy was successful because it had years to build up an audience, but the Twilight series had years to build up it’s audience as well, and I think the majority of those readers will go to see the movie.
What do you think about their reasoning?
