VARIETY: ‘NEW MOON’ BREAKS ONLINE MOVIE TRAILER RECORD
Variety has a look at another record that New Moon has broken, this time for online movie trailers. Read more below:
Summit Entertainment’s “Twilight: New Moon” broke another record last week in addition to its opening weekend box office: most eyeballs for an online movie trailer.According to Visible Measures, the “New Moon” internet spot drew 32.6 million views since last Wednesday, up 63% from the previous frame. The heavy traffic for “New Moon” comes as no surprise as the film played well beyond its fangirl demo, posting $142.8 million over three days. This is the 12th week for “New Moon” on the chart.
Two other pics bowing against “New Moon” — Warner Bros.’ “The Blind Side” (+163%) and Sony’s “Planet 51″ (+209%) as well as the Nov. 25 openers “Ninja Assassin,” (+69%) and “Old Dogs” (+7%) showed gains in their viewing, pointing toward a larger trend: moviegoers rely on internet trailers to make decisions before heading to the multiplex.
This is also indicative in the fact that web surfers interest in trailers for December releases, which have been available for some weeks, has ebbed slightly, i.e. 20th Century Fox’s “Avatar” and “Alvin and the Chipmunks: The Squeakuel” both slipped 11% along with Lionsgate’s Dec. 4 drama “Brothers” which declined 16%.
Nonetheless, “Avatar” and “Alvin” were the second and third most watched movie ads behind “New Moon” with 1.09 million and 758,647 views respectively.
Read the full article here.
Go New Moon!
Do any of these New Moon records surprise you?
