VB: ‘TWILIGHT’ IS THE MOST PRE-ORDERED DVD IN WAL-MART HISTORY
Video Business.com takes a look at the records ‘Twilight’ is breaking at Wal-Mart:
Twilight is the most pre-ordered DVD in Wal-Mart history, according to the chain, as it releases further details about its Friday launch parties for the teen vampire flick.The film’s cast has taped a fan greeting that will be broadcast exclusively through Wal-Mart’s in-store TV network during its midnight parties. This message, from unspecified film talent, was filmed on the set of Twilight’s sequel, New Moon.
More than 2,400 of Wal-Mart’s 24-hour stores will host bashes for Twilight, which streets from Summit Home Entertainment on March 21. Wal-Mart is exclusively selling the film’s single-disc version. Twilight’s two-disc special edition will be available widely at retail.
Also, Wal-Mart joins Hastings, Blockbuster and other retailers in rolling out blood drives at select outlets starting today. Donors will receive exclusive Twilight-themed gifts while supplies last.
The first 50 people in line for Wal-Mart parties will score an exclusive gift package filled with such goodies as a custom folder featuring star characters Bella and Edward, Twilight tattoos and materials for hosting at-home viewing parties.
“We know this is unlike any other DVD release in our history, and we want to deliver a memorable event and store experience for teens and adult fans everywhere,†said Greg Hall, VP of merchandising Wal-Mart Entertainment.
(Thanks Hugz)
Impressive! ‘Twilight’ is making history at Wal-Mart, and they are only one of several stores that are really promoting the DVD release. I can’t wait to see the DVD sales totals over the weekend for all stores.
Are you surprised by ‘Twilight’ is breaking records at Wal-Mart? Do you think it will break any more records?
