WAL-MART PLANS FOR TWILIGHT EVENTS AND INCLUDES ‘STAR TALK’ WITH TAYLOR LAUTNER
Borders isn’t the only place to be for midnight DVD release parties – Wal-Mart has just announced that they, too, will be hosting Twilight Events on March 20th, in honor of the ‘Twilight’ DVD release on March 21st. Wal-Mart will be providing DVD showing party ideas, giveaways, and be having an exciting exclusive: “Star Talk” with Taylor Lautner while he’s on the set of ‘New Moon’. Read below for more details:
“Fans of all ages have fallen in love with the Twilight series and we will bring to as many as possible special access to the stars, great priced products and additional, memorable activities around this DVD movie release, both in our stores and online,” says Greg Hall, vice president, Merchandising at Walmart.Behind the Scenes with Taylor Lautner (aka Jacob Black) on BlogTalkRadio
In partnership with BlogTalkRadio, Walmart will host actor Taylor Lautner, who plays “Jacob Black” in Twilight, on the “Stardish Radio” program March 9, 2009 at 9 pm (EST). Speaking from the set of The Twilight Saga’s New Moon, Taylor will take questions from fans “logged in” to BlogTalkRadio with hosts Jo Ann Kubasek (Stardish Radio) and Amy Clark (MomAdvice).“BlogTalkRadio is excited to join forces with Walmart to bring Twilight fans direct access to one of the year’s hottest new actors,” said Alan Levy, CEO of BlogTalkRadio. “By logging onto our live broadcast, they’ll be able to interact with other members of the hit film’s rapidly-expanding global community to talk about the movie and hear directly from Taylor about his experience.”
Midnight Twilight Events and In-Store Giveaways
Walmart plans to give fans thirsting for more Twilight a good reason to be at its 24-hour stores late Friday evening Mar. 20 as they await the midnight DVD movie release. Among store activities will be ideas and products for fans looking to host their own Twilight viewing party. And, especially for Twilight super fans, Walmart has reserved exclusive Twilight gifts for those first 50 fans in line to purchase the DVD movie at each 24-hour store.
Send an “eBite,” see exclusive movie footage, download your Twilight widget.If you ever wondered what a Twilight vampire bite might look like on you, and want a way to gather your Twilight friends together, Walmart.com/twilight has the perfect “eBite” (electronic invitation) for groups and events. Fans can use the eBite to invite fellow fans to activities like the Taylor Lautner interview, midnight DVD movie release or their at-home Twilight viewing party.
In addition, customers can visit the Twilight pages on Walmart.com to see new behind-the-scenes movie footage and to download a widget that tests their knowledge daily with Twilight story trivia.
Walmart this spring aims to be the source for fans everywhere to find more Twilight with in-store and online activities and the best prices for accessories, apparel, books, music and the upcoming DVD movie. All Walmart stores will have a special Twilight section days before the DVD movie release, pulling together a wide assortment of Twilight items. Pre-orders for the single disc DVD movie (a Walmart exclusive for only $17) and the special edition DVD are available today at Walmart.com.
To read full details, click here or head over to Wal-Mart’s Twilight page.
I really like Wal-Mart’s midnight release party ideas, but I still think I’m sticking with Borders.
What do you think of Wal-Mart’s ideas? Will you go to them for a midnight release party, or do you have other plans?




















